TymeBank: Rewriting Finance
No branches. No minimum balance. No apology. How a bank built in grocery stores reached the customers everyone else ignored.
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Canva: Designing Disruption
Adobe owned design for decades. Canva asked a different question: what if design didn't require a degree?
Maharishi Invincibility Institute
Dr Taddy Blecher built a university for students nobody else wanted. Education that defies the system.
The Anti-Marketing Playbook
Liquid Death sells water in a beer can with heavy metal branding. It shouldn't work. It's worth over a billion dollars.
Building an AI Newsroom from Zero
I got retrenched. I built an AI newsroom. This is the ongoing log of what's working, what isn't, and what I'm learning.
Calm Companies in a Hustle World
Basecamp refused venture capital, refused growth-at-all-costs, refused the 60-hour week. Still profitable after two decades.
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